We’re thrilled to announce the full integration of Beats Music into Symphonic’s network of distributed partners! Existing clients of Symphonic Distribution will see a “Beats Music” icon in their Partners section to be able to deliver to the brand.
Beats Music is a subscription-based online music streaming service owned by Beats Electronics. First developed in 2012 under the name “Daisy”, the service combines algorithm-based personalization with expert music suggestions from a variety of sources. The service builds upon Beats’ existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service launched in the United States on January 21, 2014.
Founded by Jimmy Iovine and Dr. Dre, Beats Music has employed the help of a variety of high profile individuals to promote the service. They advertised the accounts of celebrities including Lebron James, Ellen Degeneres, and Eminem to attract potential subscribers to their music service with their custom playlists for a variety of activities.
Other high profiles members of Beats Music include Trent Reznor, Ian Rogers, Matthew Costello, Luke Wood and many more experienced musician and technology individuals. For more information on Beats, visit www.beatsmusic.com.