The countless features and optimizations of YouTube’s platform can seem intimidating.
Here are a few simple and effective YouTube practices that can have you looking the part in no time.
Take a look at our simple guide to some of these best practices HERE, and start utilizing one of the most powerful tools for your brand today.
We’re going to break down some of these features for you now below.
First and foremost, set up your profile with a branded profile image, nice header image that can be optimized for mobile, and make sure you have included all your social networks and official website in the header options.
Google has provided us with a simple step-by-step instruction on best practice for creating your channel art. Take a look at the specifications here.
Now, there are some changes that have happened the past couple years on how you update your profile image. Your branded YouTube channel icon is now changed through your connected Google+ profile. Again, YouTube likes to requests a size of 800×800 pixels at about 100kb file size. For a step-by-step process of optimization for your profile image, visit here.
Your profile channel should be looking pretty sweet by now, but we’re just get started. After you have a handful of videos uploaded to your channel, you’re going to want to take advantage of the ’section’ or ‘shelves’ feature. You can find this optimization by selecting “Add A Section” at the bottom of your main homepage of your profile. You can then customize the content and layout of these. Have some fun seeing how some of the features under ‘sections’ work, and find what’s best for you.
The branding watermark, cards, and end screens are great and effective features of YouTube that can boost your engagement and views in no time. All channels are capable of this feature, so make sure you are taking advantage of this convenient service. You will need to create a custom image to use for watermarks.
You can access all of these in the YouTube Creator Studio. Simply visit the branding tab under the channel section and upload your image. Best practice calls for an image that is 800×800 pixels, and if it’s a logo alone, utilize a transparent background. You can also select which time you’d like the subscribe branding watermark to appear, I generally select ‘entire video’.
When adding end screens and cards, you can do so right in the video editor, where you’ll see the tabs for both on the top. It’s best to plan ahead before uploading your video when adding end screens, because they are placed directly over your video. However, you do have the ability to resize and move them around. End screens are typically used to promote your other video content at the very end of your video, so that viewers continue watching your content upon finishing the current video. Cards, on the other hand, have many more capabilities and uses. Read all about how to create YouTube cards and their uses here.
After some time with these new features engaged, you can check out how they are performing by visiting ‘YouTube Analytics’. When checking the performance of Watermarks, you will want to click ‘Annotations’ > ‘Branding watermark’. Cards and end screens have their own separate analytics tabs directly under the annotations tab that you can also visit in order to check their individual performance.
A couple years ago, YouTube only allowed Partners to create custom thumbnails for their videos. Now with their new Partner program, anyone can create custom thumbnails, which is a major plus for content creators.
Having attractive thumbnails are a great way to reel people in, thus driving more traffic to your videos. Always make sure you don’t leave your videos with the thumbnails YouTube automatically chooses for you (the thumbnails they choose are random stills from the beginning, middle and end of your video). Your thumbnail images should be high quality with a recommended size of 1280 x 720 pixels. For more tips on utilizing thumbnails to your advantage, click here.
There are endless possibilities to the content you can create and upload to YouTube. We here at Symphonic want to help you find the look, personality, and feel of your artist, producer, DJ, or band profile. Everything from lyric videos, visualizer videos, tour promotions, album streams, and even music videos, we are here to help.
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