The TopSpin’s Artist Link platform announced that they would be opting out of their relationship with Spotify, which in turn has now placed the ever-popular BandPage the exclusive partner of Spotify for selling your merchandise and VIP experiences through their platform.
We are very excited to announce that we have teamed up with BandPage to refer our clients the great opportunity to sell their Vinyl, CD’s, Tees and much more through Spotify. The option for selling merch through Spotify is still fairly new in the scope of the company, but it is a vital feature that all artists should be taking advantage of. Given the low percent of royalties that musicians are making of streaming, this new integration now gives independent artists the potential to reach new fans discovering their music through browsing or suggestions, and sell direct to them.
The offering does not stop at just selling merchandise, but popular artists have been selling VIP experiences through Spotify that can be a great revenue generator. For instance, Maroon 5 and George Clinton who have offered to call your voicemail and set your new greeting message for a quick $250. (Not saying this is what we’re suggesting, but the possibilities are endless to offer your fans a special experience!)
Mark Williamson, Director of Artist Services for Spotify, had this to say while speaking with Digital Music News:
“We see a huge opportunity, not only for the artist, but for the fan as well. You can discover your new favorite artist within Spotify. You can explore their catalog, but now you can also check out their merch table. The position that we’re in to do this, with the engagement that we have on Spotify, is unprecedented.” – Mark Williamson
Currently BandPage is not taking a percentage of any sales directed from Spotify which only gives more incentive for the artist to head there NOW to get started.
Spotify continues evolving to encompass a full artist experience for exposing your music. They’ve already integrated features like concert and tour date listings, and we can only imagine more partnerships with brands like BandPage etc will continue to grow their features at an arm’s reach.
Be sure to watch the informative video below for more information on how the integration works, and click the link below to start selling your merchandise in the digital world TODAY!