A previously pureplay digital radio service, Pandora will now have the ability to become a fully interactive streaming service, like Spotify and Apple Music.
Not only will Pandora acquire technology and intellectual property from Rdio, the company will also be offering Rdio’s employees jobs. So long as the agreement is closed, which depends upon the approval of the proposed transaction by the United States Bankruptcy Court for the Northern District of California.
Brian McAndrews, CEO of Pandora, stated “Whether streaming through radio, on-demand or in-person at live events, Pandora is building the definitive source for fans to discover and celebrate music.”
Pandora plans “to offer an expanded Pandora listening experience,” which most likely means an interactive streaming service in late 2016. McAndrews claims, “(a)dding Rdio’s impressive technology and talented people will fast-track new dimensions and enhancements to our service. I couldn’t be more optimistic about Pandora’s future and the future of music.”