If you’re an artist or a band that’s new to the world of social media, hashtags may seem confusing or pointless. These little symbols are a vital way for way people communicate and digest information online. Not only are they important but they can also increase your engagement rate and followers.
What is a Hashtag?
A hashtag is social media’s way of categorizing something, whether it is a Tweet, an image, or video. It allows web surfers (who can be fans or potential fans) find your content related to the keyword you use that can be related to a specific topic, music genre, upcoming show, or new music. For example, let’s say you want to promote your latest song on Twitter:
♬ Check out my latest song | “Lean On”(insert link) | #NewMusic #ElectronicMusic
Anyone who comes across your tweet can click #NewMusic and immediately be directed to a Twitter database full of Tweets with that hashtag.
How to Use Hashtags
Using hashtags is a great way to engage with people who are posting similar content. Here are some tips on what works and what doesn’t work for hashtags:
- Capital letters can make your hashtags more visually appealing and easier to read
- You can use numbers
- Avoid using punctuation marks, asterisks, ampersands and other special characters won’t work
- Don’t mistake the hashtag symbol for the @ symbol. Using a hashtag will not notify a user that you are Tweeting at them directly
- Use a maximum of one or two per Tweet
- Try to avoid hashtagging the same thing twice
- For example: #Diplo is amazing. I love #Diplo.
Using Hashtags to Make New Fans
Hashtags are a good way to discover new fans. By posting a 15-second video of a Diplo cover on Instagram or Twitter and using the hashtag #Diplo will surely get you new likes, retweets, and maybe even follows. Almost anyone can find you through a hashtag and become your fan.
If you plan on using hashtags, make sure they are relevant. Let’s go back to your Diplo cover, you wouldn’t want to use the hashtag #DiploIsTheBest. As relevant as you think it is, it may not be that common on social media. To find trending hashtags, you can use tools like Tagboard and Hashtagify, and Keyhole.