When did you last miss-out on a big opportunity that could’ve furthered your music? How long did your annoyance last? Minutes, hours, days?
Happily, reducing these irritations is quick, easy and won’t cost you a dime.
Here are three simple hacks every ambitious artist should implement right now, no excuses.
1: Direct Your Emails to Your Mobile
I feel ashamed writing this, because it’s so simple, so easy, so obvious, I can’t believe it’s still an issue in the digital era. Time and time again, my industry partners discuss how slow unsigned artists are in responding to emails… hell, I experience it myself, and I’m just a [very handsome] presenter/photographer. Most of the time, it’s not that the artists receive emails and forgot to reply, it’s simply that they didn’t see it until it was too late, because bizarrely, some artists don’t check their email EVERY DAY!
Don’t get me wrong, there’s nothing exciting, cool or titillating about constantly checking emails, I hate doing it myself, hence why emails are automatically redirected to my mobile. Why wouldn’t anyone in a highly competitive industry, where speed is strong currency, do the same?
2: Be a Social Media Notifications Ninja
Now you’ve read POINT 1, I’d like you to ignore most of it. Fact is, email is just one of the many ways industry contacts may reach-out to you. I collaborate with many promoters who strictly use Twitter to scout new artists, and in these instances, they prefer direct messaging over an @ mention. So, my question to you… does your phone alert you immediately to direct messages on Twitter, Instagram, Facebook, YouTube, whatever? If not, wow, I’m stunned.
3: Help Lazy People
Seriously, paste your email address into all your social media bios. Twitter & instagram in particular offer you an invaluable opportunity to help lazy people. By ‘lazy people’, I mean a passing promoter, venue, music blog or a potential manager, for example, who can’t be bothered to visit your website [if you have one] to find your email address.
Social media has made all humans lazy, no one wants to click-off whatever platform they’re on at the time, so make your email address SUPER VISIBLE by pasting it into your bios… you never know who’s looking, who wants to say “hi”, or who wants to offer you a great opportunity.
Now, if you’ll excuse me, I just realised my email address isn’t in my Twitter bio. No wonder I’ve had a quiet month…