Here’s the top four tips to promote your record label in order to keep up with the growing industry.
Branding might sound easy, but in the music industry your brand is everything. The artists you sign, the way you communicate and even your labels mission all tie together to create your brand. The key concept to remember for branding is staying consistent. For example, sign artists that all share the same sound that way when people listen to other bands in that genre they automatically think about your label. Even something as little as consistency in brand logo is important and creates a lasting brand image.
We live in a world where social media alone is how artists are getting noticed these days, so it is important for a label to get this right so artists don’t feel like they can do a better job on their own. Of course, the big platforms: Facebook, Instagram, YouTube and Snapchat are important, but smaller ones such as Bandcamp, Spotify and Soundcloud that are targeted to musicians and others in the industry are sometimes better for promotion. You can reinforce brand identity in Spotify just by making playlists with only your labels artists. This promotes not only your label but your artists as well and reinforces brand identity! If you have an online presence now but you’re unsure of how to harness its power, hit us up for a social media analysis.
Advertising to your Consumers/ Fans
Remember the importance of the digital world? Sometimes something tangible such as stickers, t-shirts and buttons can be just as important for promotions. The beauty behind these items is that they are low budget and you can give them away as incentives for following the label on social media or even signing up for newsletters.
Getting New Talent
Not every artist on a label is going to take off, some will fail so it is important for a label to constantly be hungry for the next big thing. New artists are always a great way to promote because it keeps your fan base interested to see which bands you take on and also makes your label relevant to the fans of those bands. Artist are relied on for new songs, so labels should be relied on for constantly bringing artists to the next level.
Being a label can be difficult today, but these four ways to promote your label can help your label adapt and succeed in today’s ever-evolving industry.