Facebook might seem outdated, or not as “hip” as Instagram, Snapchat, and other social media outlets, but it should not be underestimated! Facebook remains the number one social media network used today. The average person spends around 35 minutes a day just on Facebook alone, making it a great platform to promote upcoming shows and events.
Here’s some tips on how to use Facebook Events to get people to your shows!
Make an event poster
Making an event poster for your event will make it attention grabbing. Having a bad ass poster that catches the eye of fans will get them more interested in the event, and makes it easily shareable on other social media sites.
Make sure the info is accurate!
I can’t even count how many times I’ve been on an event page or bill and the information was missing set times or didn’t even have the address to the venue.
Nothing is more annoying than inviting people to a show and them asking when you play or where it is. Make sure the info is accurate or else people won’t want to come!
Let people know how to get tickets
Whether the venue is doing pre-sales, selling tickets at the door or only online, let the people know how to get ahold of them!
Having the ticket price on there is also important. Actually, having the price everywhere is is important (the poster, the event pages, etc…).
Have links to the bands on the bill
Having links to the band’s Facebook pages, websites, and music is key to good promotion and gets people aware of what the show is going to be like.
If your event is called “Slaughter Fest” and it’s nothing but indie pop bands, people might be upset when they show up not being able to hear what was on the bill beforehand.
1 for every 2
Don’t bank on 150 people coming to the show if that’s how many people RVSP’ed to the event page. Typically only half of the people that said they would go will go so be mindful of that in your promotion technique.
Get every band involved
It’s a team effort when it comes to promoting an event page on Facebook. Make sure all the bands are promoting the event page to ensure the best turnout.
Don’t wait until the last minute to promote Give people the time to make arrangements to get out to the show. If you don’t give people the time to request off from work or hire babysitters, dogsitters, etc…, they will not make it out to the show no matter how big of a fan they may be.
Next time you’re looking to promote a show, use Facebook events and refer back to these tips to get the most out of it!