The worldwide movie and TV industries yesterday formed a new global coalition to campaign against online piracy. The coalition brings together 30 major movie studios and TV networks with a plan to speak out on piracy issues on a global basis alongside national trade bodies and anti-piracy groups. In the movie space, often the Motion Picture Association Of America has spoken out on copyright issues around the world, rather than an organisation with a specifically global focus.
The new organisation is called the Alliance For Creativity And Entertainment and counts among its membership all of the following: Amazon, AMC Networks, BBC Worldwide, Bell Media, Canal+ Group, CBS Corporation, Constantin Film, Foxtel, Grupo Globo, HBO, Hulu, Lionsgate, MGM, Millennium Media, NBCUniversal, Netflix, Paramount Pictures, SF Studios, Sky, Sony Pictures Entertainment, Star India, Studio Babelsberg, STX Entertainment, Telemundo, Televisa, Twentieth Century Fox, Univision Communications, Village Roadshow, The Walt Disney Company, and Warner Bros Entertainment.
The new organisation said in a statement: “As more creative content moves online, piracy poses a continuing threat to creators, consumers and the economy. Films and television shows can often be found on pirate sites within days – and in many cases hours – of release. Last year there were an estimated 5.4 billion downloads of pirated wide-release films and primetime television and VOD shows using peer-to-peer protocols worldwide. There were also an estimated 21.4 billion total visits to streaming piracy sites worldwide across both desktops and mobile devices in 2016”.
It went on: “By bringing together global creative companies producing all forms of content, ACE will expand ongoing, cooperative efforts to reduce the prevalence of online piracy. ACE will draw upon the global anti-piracy resources of the Motion Picture Association Of America in concert with the internal anti-piracy expertise of the ACE coalition members. Specifically, ACE will conduct research, work closely with law enforcement to curtail illegal pirate enterprises, file civil litigation, forge cooperative relationships with existing national content protection organizations, and pursue voluntary agreements with responsible parties across the internet ecosystem”.