When it comes to promoting your band and keeping people in the know of the latest news and performances, a website is absolutely necessary. Your band needs to give people the opportunity to discover it online and allow its loyal fans the ability to reach you with your online presence. Its website should convey a sense of its personality and style, as well as provide quality content that its visitors want and expect to find when they get there.
Make sure that your website includes informative content that tells its audience more about you and that it allows people to connect with the band. Also, give everyone who visits the site a strong call to action, be it to follow along on social media or attend a show. Build up the brand of your band and engage those who interact with it by creating a high-quality website that serves its purposes of gaining exposure for the band and speaking to its online audience.
- Who You Are
Do not get caught assuming that everyone who ends up on your band’s website already knows who you are. Your website needs to tell people who the band is, not leave them to form their own conclusions. Tell your story and put yourselves on display, both for the purpose of informing those who have never heard of you (or have heard little) and for further establishing the identity of the band with those who do know it already.
The domain name that you select for your website should be memorable, brandable, and generally contribute to the site communicating who you are. Encourage people to remember you after they have seen or heard the domain name by having it include the band name. The content you include on your site should do the same. Include pictures of the band, both posed and while performing, along with a short bio that tells people what you want them to know about you. Make people see the brand of your band and encourage them to remember it by having what you communicate be interesting and relatable.
- Your Tour Dates/Upcoming Gigs
Let your website be another outlet through which your band can broadcast where it will be playing and when. Use it as another tool to get people to your shows–you can never have too many of those! Keep an updated list of the band’s tour dates and/or upcoming gigs so that anyone who pays the site a visit can also have the chance to come see your band in person. Provide links to the venues’ sites and the places (online or otherwise) where people can purchase tickets. Gather all the information someone would need together in one place to make it as easy and convenient as possible for them to come hear the band play its music live.
- Links to Social Media Accounts
Your website should help your band to engage its online community well. On its homepage, be sure to include links to each of the band’s social media accounts in a visible spot to drive traffic over to them and to gain more followers.
Through linking to your social media accounts from your band’s website, you are able to form a mutually beneficial relationship between your website and your social media, all with the common theme of getting quality engagement from your online audience. Get people to follow the band on social media by linking to those channels on the website, and in turn drive traffic to your website by linking to it in the content you share on social media.
- Your Music
Your band exists to play music, so it only makes sense to feature samples of what it does best on its website for all to access and enjoy. You certainly want anyone who has never before heard your band’s music to be able to do so when they visit your website.
Provide a way for them to check out your music in a noticeable, obvious way from the homepage. Use SoundCloud to play an audio clip, or include a video of your band playing live at a show.
Give your band the online exposure it needs to succeed by making sure its website meets the standards set by the public that will interact with it. Ensure that you provide the information someone would need to be able to identify the personality of your band and the feel of its music. With the proper elements, your band’s website is sure to bring it new followers, more engagement from existing followers, and an additional strong representation of its brand identity online.