As an independent artist releasing music can be one of the most exciting parts of your career. This also means that you will need to put in some more work to guarantee it’s reaching all possible listeners. In order to keep your fans coming back for more and ensure longevity on your music that you worked so hard on, you’ll need to keep promoting!
Check out these 5 tips on how to promote your latest release:
Perform at Gigs!
Because who doesn’t love a live performance? This is a great way to have your fans come out to show love while also gaining new ones. I don’t know how many times I’ve stumbled across a band, DJ or artist’s set who was unfamiliar to me at the time, just to later end up LOVING them! It’s a great way to gain exposure.
You can also set up a merchandise booth and sell t-shirts, pins, etc…to market yourself even more.
Create a Marketing Plan!
By implementing this effective guideline into your promotions plan, you can create new strategies and watch as success grow. This concept allows you to identify your strongest and weakest areas, creating an action plan, and grow in those areas. If created correctly, a marketing plan will be a great tool for future improvements and opportunities. It can provide you with ideas and concepts that can be used for advertising, social media, and more!
Make Sure You’re Using Social Media the RIGHT Way
As social media continues to advance, it is essential to stay on top of your game. Keep up! Instagram, Twitter, Facebook, and even Snapchat are free marketing tools that give you an advantage that some artists of the past didn’t have the luxury of using. You might want to consider hiring a social media specialist or promotions manager if you’re unfamiliar with this. Remember, it’s okay to ask for help.
Give and Get Support from Fans and Others Working in the Music Biz
Your biggest fans are your friends and family, especially when you first start out! If your buddy has a gig coming up, try your best to attend and show love! Maybe you’ll be able to promote your next project there.
Don’t Forget About Email Lists and Blogs Too!
Social media is important but that doesn’t mean that people aren’t checking their inbox! By allowing fans to sign up for your emails, you can spread the latest news about your new music, merch, and upcoming performances.
Consider reaching out to music bloggers to be interviewed or to get a feature.
At the end of the day, no one should know your music and fans as well as you do. So when you find yourself frustrated with promotional efforts, ask yourself, “What do my fans like?”
Use social media, get linked up with multiple music websites and blogs, and don’t be afraid to get some help from the pros. Check back soon for more music advice and good luck with your latest release!