You’ve just signed up with a digital music distributor and now you’re thinking to yourself, “what’s next?!” With all the promotional opportunities, marketing platforms, and distributor options available it might be a confusing startup process.
If you are seriously considering a career in music, these next few tips will guide you after finding a digital distributor!
1. Register with a PRO, Performing Rights Organization, and sign up with a publishing administrator.
When you register with PRO, or a similar service, you are allowing yourself to receive paid royalties every time your song is featured on whatever radio and/or TV show it is being played on. This is an important part of the distribution process because it allows you to collect royalties on music that otherwise may not have been available.
2. Create a Marketing Plan
Marketing plans can vary in context, length, and strategy. While you may not need a 16-page report, there are some essential tools of marketing that you may want to consider for strategizing purposes, such as branding.
Proper branding of you or your band allows fans to become more engaged in your music. By branding yourself towards a particular scene or targeted audience, you will be able to form deeper connections with fans and grow that fanbase in the long run.
Another key marketing tool is an EPK, Electronic Press Kit. This is a great way to quickly and conveniently share your music credentials with fans, producers, promoters and more.
3. Allow for enough lead time.
Not only is important to plan and organize the content of promotional materials and other marketing measurements, but make sure you have plenty of lead-time. We recommend having at least a month or so before releasing the actual project. This enables you to work with PR firms or blogs to set up press dates for your release and work on interviews!
As an independent artist, getting your music out there and heard by the world may be a seemingly stressful task. However, Symphonic Distribution is here to help! By signing up with a digital distributor, like Symphonic, you are already on the right track to a great music promotional strategy.