BandPage is no longer Spotify’s exclusive partner for selling your merchandise and VIP experiences.
You can now use Merchbar, which has the largest selection of artist gear on the Internet, to sell your merchandise on Spotify.
The option for selling merch through Spotify is still fairly new in the scope of the company, but it is a vital feature that all artists should be taking advantage of. Given the low percent of royalties that musicians are making of streaming, this new integration now gives independent artists the potential to reach new fans discovering their music through browsing or suggestions, and sell direct to them.
Merchandise listed with Merchbar automatically displays on your artist profile in Spotify.
We partnered with Merchbar because they have relationships with a large number of artists, merch companies, record labels, and distributors around the world.
Here’s how you can sell merch on Spotify:
If you work with a merch company or your merch is managed by a label or distributor, Merchbar likely has an existing partnership with your provider. All you need to do is ask them to make your merchandise available on Merchbar.
If you manage your merchandise independently, learn more about joining Merchbar here. They have several options for listing your merchandise on their site and on Spotify.
If you or your merch partner already lists merchandise on Merchbar, up to 3 products will automatically be shown on your artist profile on Spotify. If you have more than three products on Merchbar, your profile on Spotify will showcase the best 3 products for maximizing engagement and sales—based on data related to fan interactions, purchases, product availability, and other factors.
For more information on how to start selling merchandise and vinyl on Spotify or to find out if your merch company is a Merchbar partner, check out Merchbar’s website.