The DJ business is a tough one; it seems like everywhere you turn, there’s someone ready to take your place. While it’s always important to view your competition as motivation, it’s still important to be the best version of yourself that you can be.
Whether you are a regularly booked DJ or are just getting started, we put together 10 tips that will help take you to the next level–whether you want to get more exposure, improve your branding, or just simply want to cover all of the bases. Check them out below and make sure to stay tuned for more tips by following us here.
We put together some tips to help you become more successful each and every day.
1. Have consistent social media branding
Having consistent branding across all social media is more important than ever. With so many different platforms, it can seem difficult to keep track of each one, but it’s important to reach as many of your fans as possible. You can even download an app like Crowdfire to do most of the hard work for you. Just remember to always keep your fans in the know with any and all updates that you share.
2. Make sure information is readily available
Unless you want to remain anonymous, you should have basic information about yourself readily available in case a manager, promoter or label wants to learn more about you. You should have an artist bio, a contact e-mail and all social media links easily visible on all one of your social media platforms.
An easy way to combine all of your assets is by putting together an EPK, which will give you the ability to target venues, promoters and press in a professional and streamlined fashion.
3. Create a mailing list, and use it!
A mailing list is one of the most looked-over marketing tactics for DJs and producers. Have a new release? Just announced a show? Hit up your mailing list about it! An easy way to collect e-mails is through the use of download gates, such as ToneDen or The Artist Union.
4. Mirror the profiles of your competitors
A simple and effective way to make sure you’re up-to-date with your competition is to mirror the social media profiles of your competitors. Find a competitor who has high-performing posts and create an ad campaign that mirrors their social media presence. This will help you target fans with similar interests and share content that’s interesting to your followers. You can even put your competitors on a private Twitter list to keep up with them on a daily basis.
5. Network, in person!
Networking is one of the most important keys to promoting yourself and fostering genuine connections within the music industry. While networking over the Internet can be effective, long-lasting connections are typically made in person. Go out to events and spark conversations! You never know who you’ll meet.
6. Sell unique and creative merchandise at your events
One of the easiest ways to get your name out there is by selling merch at your gigs. Offering different merch options can help promote your music and make your fans feel closer to you. You can sell T-shirts, stickers, physical formats of your music and more. Don’t be afraid to get creative!
7. Give devoted fans exclusive content
There’s no better way to reward your most supportive fans than by giving them exclusive content, such as free downloads, unreleased music and more. Platforms like Patreon offer a web-based solution to support your fans while increasing your revenue at the same time.
8. Utilize as many streaming platforms as you can!
Most music listeners don’t stick to a single platform, and you shouldn’t either. There are millions of potential new fans on Apple Music, Spotify, SoundCloud, and more. Don’t limit yourself by focusing on one single platform alone, and find out how to spread your music by checking out our distribution options here.