The logic used to be “if I can land my song on the radio, I’ll make it big time.”
Well, with radio slowly falling out of popularity and getting taken over by music streaming platforms such as Spotify, all the rave nowadays is getting music on curated playlists. You can’t expect to have your music taken on by playlists overnight, however, you have to first create some playlists of your own and generate some recognition to be featured on a big time playlist.
Here are some tips for creating a playlist people will actually click on to help get you noticed!
Building your playlist resume
The best way to get into the world of playlist curation is by first gaining some experience in creating your own.
As a musician, creating playlists has a lot of benefits like having another form of communication that lets you connect with fans during your tours and downtime, showcasing some of your musical influences, new discoveries and much more.
There are hundreds of new playlists getting uploaded on Spotify on a day-to-day basis, so making sure that your playlists have all their components in order so that they are as search-friendly and effective as possible is key.
Here are some of the best ways to get your playlist clicked on:
Make playlists that YOU enjoy
Making playlists that have music and artists that you are interested in will make creating playlists fun and, ultimately, it will be something you’ll enjoy creating.
Whether it’s updating your playlists daily or weekly, staying consistent is the key to keeping your playlists relative.
Limit your songs
Having playlists within 20-60 songs is key to getting recognized by Spotify since their algorithm tends to favor playlists in that song range!
Cover art is important
In a visual world, people are more likely to click on playlists if they have great cover art. I mean, it is the first thing someone is going to see so make sure it is great!
Put your copy to the test
Part of making a well-recognized playlist is having a great name. The importance of this is making sure that your playlists come up first in search compared to others. Make sure the name is clear, easy and to the point so it is easily discovered.
Promote your playlists
Share your playlists with your fans via Facebook, email and other social media platforms and ask them to get involved! Have them share the playlists, save songs or request songs to be featured on your next playlists. You can utilize a service like Feature.fm to share your playlist via a Smart Link and track interactions, listeners and more.
Communicate with your features!
It is important for you to communicate with artists you feature on your playlists–that way, they know that you enjoy their music. This could lead to more connections, a better relationship to artists and could help you get added to playlists they create!
Getting on big time playlists won’t happen overnight but with these few tips, you’ll be able to create Spotify playlists that people will actually click on and be able to create a playlist resume that will help you get on big time curated playlists!