Without a booking agent, it can be hard to find gigs on your own. Luckily there are tools like SonicBids that can help, but it can be very useful to have an agency on your side if you want to get booked regularly.
If you have a strong fanbase and a solid social media presence, then it might be time for you to start thinking about connecting with a booking agency. But how do you get their attention? We break it down below.
Here are our tips for attracting a booking agency!
Keep Your Social Media Game on Point
Strong social media will make you seem professional to any prospective agencies. If you’re not promoting your gigs and connecting with your fans, then they’ll have no reason to keep you on their radar. Make sure you are posting frequently and keeping your fans interested!
Release Music on a Regular Basis
Performing and creating go hand in hand. If you want to be a successful touring artist, then you’ll need to have a strong repertoire of releases. The number of tracks you release is directly correlated to the number of fans you gain, so keep it consistent! If you’re receiving strong support on your tracks, then your chances of getting bookings will definitely increase and agents and promoters will have more of a reason to be impressed.
Consider Hiring a Manager
Many times, artists find proper management before reaching out to booking agents. If you don’t already have a manager, it might be useful to find someone who can represent you before connecting with agencies. Managers can help you seek out opportunities, look over contracts and help you seem more qualified to prospective agents.
Utilize Your Connections
The music industry is about what you know and who you know. One of the quickest ways to get in touch with an agency is to be referred. If an artist, manager or record label puts in a good word for you, then your chances of being considered skyrocket. Network, network, network!
Keep a Busy Schedule
Agents want to see action! Immerse yourself in your local scene and build up a regular performance schedule. Take on as many serious gigs as you can handle to show promoters that you’re serious about your career. Having dates with notable venues or promoters can boost your authenticity and make your local demand seem stronger. If you’re not able to manage a regular gig schedule, then keep yourself busy with releases or other content creation. You’ll need as many talking points as possible!
Know Your Worth
Booking agents typically make between 10-20% of the revenue from shows they book. If you’re only generating $100 for each show, then you’re likely not able to afford a booking agent. Artists with proven track records have the best bet for selling tickets and making an agency’s time worthwhile.
If you’re getting booked for less than you’re worth, then you’re not doing yourself any favors. Check out your competition and see what the typical going rate is for artists on a similar level to you. Put together a strong and up-to-date EPK and use it to leverage a higher booking fee. Just make sure to keep it reasonable.
Show Them What You’re All About!
If you’ve got all of the above on lock and think you’re ready to chat with a promoter, then do your research and reach out. If you have a connection that’s willing to introduce you, even better! Invite a booking agent to your show when you’re in their area. Make sure the show is well-promoted and you put on your best performance. Chat with them after the show and gauge their interest! Make sure to follow up, since it can be difficult to get proper feedback in a noisy venue.
Last, but Not Least, Make Sure You’re Ready
If you think you are ready for an agent, then you’ll want to take steps to get their attention. However, unless you will be a useful asset to their roster, then you can forget it. You’ll need a steady income stream to get an agency interested in representing you. If you’re not able to sell tickets, then you won’t get paid and they won’t get paid. Make sure you’re bringing in a significant number of fans to gigs or at least have a steadily rising fan growth before moving forward.
Attracting proper representation takes a lot of time and hard work. Remember: nothing ever happens overnight. Don’t rush into anything, be patient and remain hopeful. You never know who’s paying attention. Good luck!