Vevo has just announced that it plans on shuttering its consumer-facing website and apps.
The music video and entertainment platform, which been long associated with YouTube, will now be making the partnership exclusive. After June 6, 2018, video content will no longer be available on Vevo web or app platforms.
What does the end of Vevo’s consumer-facing platforms mean?
Users will still be able to sign up for a Vevo channel on YouTube and monetize content, but it will be exclusive to YouTube. The company made the announcement in an official blog post on its website, stating that, “Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities.” They also stated that their “catalog of premium music videos and original content will continue to reach a growing audience on YouTube.”
Vevo will continue to be the primary seller of Vevo-specific advertising on all distribution platforms, and will invest in original content, such as flagship dscvr and LIFT emerging artist programs. With all of the changes at bay, they remind users: “Belief in the power of the music videos will always remain at Vevo’s core.”
What’s next for artists?
Now that Vevo plans to remove its consumer-facing platforms, it will continue to spread its core values via YouTube. At Symphonic Distribution, you are still able sign up for an artist Vevo branded YouTube channel and monetize content through our services.
While videos will no longer live on Vevo-specific platforms, you will still be able to create a Vevo channel and monetize your videos. Find our Vevo FAQ here to read more about creating a Vevo channel, Vevo monetization and more.