With over 70 million paying subscribers, Spotify is one of the most important platforms for creators in today’s musical climate. But unless your music is making it onto Spotify’s official playlists, you might have some trouble finding ways to generate streams.
Luckily, there are millions of other curators with playlists of various sizes and genres that you can reach out to as an independent artist.
Here are some tricks for getting more Spotify streams as an unsigned artist.
Do Your Research
It won’t be easy, but if you put in the time and effort, you can find curators who may be willing to share your music. Look for independent playlists that fit the vibe of your music created by curators who share their contact information or submission portals. Send out a personalized message to the creator of a playlist you’d like to be featured on and let them know why you think your song will be a good fit.
Utilize the Pre-Save Function
An easy way to boost your Spotify streams is by using the platform’s pre-save function. A pre-save campaign allows fans to save your upcoming release before it goes live, so they’ll hear it as soon as it becomes available and you can maximize early streams. To do this, check out presave.io or ToneDen for pre-release options.
Take Advantage of Social Media
When promoting your releases, take advantage of all of your social media platforms. Sharing your Spotify link regularly will bring more traffic to your page, and will give your music a better change of being playlisted. Which brings me to my next point…
Create and Regularly Update Your Artist Playlist
Artist playlists are one of Spotify’s most useful features. The ability to promote not only your own, but other artists’ music, on your page gives you a chance to show fans what you are all about. Sharing your playlist regularly and supporting other artists in your genre will increase the chances of having the favor returned.
Offering incentives for fans to follow your Spotify page is the key to success. Include your account in download gates, contests and giveaways. A great way to bring traffic to your Spotify page is by handing out cards with your Spotify code on them at shows, so new listeners will head there first to find your music.
The best way to grow your Spotify page is to be proactive. Share your music, look for new playlists and keep your artist playlist regularly updated. Spotify recently debuted a series dedicated to tutorials, so make sure to check it out and get the most out of the music streaming platform.