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Public Relations

Hustle to the Top: How to Gain Influence in Your Local Market

Let’s get started This article is written for those who want to become a crucial element of their local music scene. If you want people to know who you are and talk about you, this is how you go from…

Music Biz 101: How to Get Featured on Blogs

When we see that professional PR agency/record label email, we know that with every email we will get the same quality and necessary information needed for a review/post. They make life easy on us. But when we get emails from…

Music Biz 101: Developing your Media Pitch with Lisa Occhino

How did you get started in the music and entertainment industry? I developed a passion for music at a very young age. My mom loves to remind me of how I used to plunk out melodies of TV show theme…

How NOT to Make Connections with Music Industry Influencers On Social Media

As many tech-savvy musicians have discovered, social media platforms are great venues to not only communicate with fans, but also to connect with music industry influencers like bloggers, publicists, and music supervisors who can help move your career forward. The…

8 Ways Musicians Can Give Better Interviews

So you’re an awesome musician, either on your own or part of a cool band, and you’ve decided to take a step forward in hiring a publicist to begin telling your story and generating media opportunities. This means you’ll probably…

Increase the Probability of Getting Featured

As technology is growing and becoming much more accessible all over the world, more Record Labels and Artists are getting their Music Production hats on and releasing music to the world. The thrill of seeing the material out on platforms…

Approaching Radio and Magazines

Long before I started photographing musicians, I was a radio DJ and music magazine writer. Regularly receiving CDs and emails from ambitious, unsigned artists, here are the Top 3 reasons some were more successful than others in getting a reply…

How to Measure Your Marketing: Increasing Promotion Effectiveness by 100 Percent

A student recently approached me with a complaint that only six people showed up to his live performance. He sent out an email to 1,000 names, posted on a few social networks, and told his friends and family. Feeling like…

5 Effective Ways to Maintain Press Relationships After Your First Review

This article originally appeared on the site of our friends over at Sonicbids. For an independent musician, scoring coverage in a media outlet may seem like the well-earned reward in a long cycle of pitching and waiting, good fortune, or…

5 Things Musicians Need Before Starting a Digital PR Campaign

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to: 1. Reach new fans 2. Increase online influence 3. Create new content that can be used to continue to…