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Public Relations

How to Measure Your Marketing: Increasing Promotion Effectiveness by 100 Percent

A student recently approached me with a complaint that only six people showed up to his live performance. He sent out an email to 1,000 names, posted on a few social networks, and told his friends and family. Feeling like…

5 Effective Ways to Maintain Press Relationships After Your First Review

This article originally appeared on the site of our friends over at Sonicbids. For an independent musician, scoring coverage in a media outlet may seem like the well-earned reward in a long cycle of pitching and waiting, good fortune, or…

5 Things Musicians Need Before Starting a Digital PR Campaign

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to: 1. Reach new fans 2. Increase online influence 3. Create new content that can be used to continue to…

Build Your Contact List To Get Fans!

Blogs Blogs are essential to many. For labels, it is important to read up on what is going on in the industry. In this section you will see many blogs and news related websites so you can stay ahead of…

30 Reasons Your Band Isn’t Getting Press

We’re gonna tell you a lot of things that you might not want to hear (especially if you’re doing or NOT doing some of these items). A lot of mags and industry professionals (mostly those who want your money) don’t…

How to Release Your Album Successfully

Whether you paid thousands of dollars working with a great producer or made your own bedroom recording, chances are you want people to hear your music. Over my 20 years in the music industry I’ve seen bands and even record…

5 Questions to Ask Before Hiring a Music PR Firm

“We hired a music pr company to promote our last album and we’re really disappointed in the results.” This is something we hear a lot from our new clients. I get it. Nobody wants to spend a ton of cash…

How To Build A Professional Music Team

We found this great post on Music Clout and had to share! Guest Post by By: Ryan J. Colburn So you’ve recorded a cd, played some pretty big shows, and are making some noise in your local scene…now what? Do…

How to Craft a Story for your Music

“We were a band of white boys from Ohio that hitch-hiked our way to New York to try and make it big. Needless to say, by the time we arrived we were completely broke. We had nothing but the gear…

How to Create a Label Marketing Plan

Below you will find a brief marketing plan devised for record labels who release consistently. As with business plans, this marketing plan will evolve to show more detail and include tools to better help you and your brand grow while…