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How To Market Your New Release On A $0 Budget

Let’s be real—there are very few things you can do with a $0 budget and still come out on top. And in many ways, marketing is included in that. You can’t expect to go on Facebook and run an ad…

How to Put Together a Marketing Plan

I don’t know about you, but when I hear the word “marketing” I’m instantly flooded with scenes from Mad Men, visions of charts and numbers, and a lot of floating question marks that leave me asking “wait, what exactly is…

Instagram Story Ideas For Fan Engagement

Instagram introduced it’s ‘stories’ feature a couple years ago, and everyone has been obsessed ever since. With this feature, you are no longer confined to a single post. You can post a set of as many photos or videos as…

Best Times to Post on Social Media

Let’s face it: it’s no longer enough to simply post on social media when you randomly feel like it. With the wavering algorithms within platforms and a consistently growing knowledge base of how people consume social media, some strategy needs…

Five Unique Ways to Strengthen Your Fan Base

Your fans are everything. Without them, you likely wouldn’t be where you are today! (Or where you are hoping to be.) Fans are a community, and in order to strengthen it, you need to treat it as such. Below are…

Five Free Online Tools for Creating Your Own Album Cover

Congratulations, your album is done! Your songs are mixed, mastered and ready for distribution. But, you’re missing one (very important) thing. The album cover. Having good album artwork is unbelievably important, but it can also run up a huge bill. If…

How to Get a Music Blog Premiere for Your Next Single

Press coverage is pretty important in the digital age, and it’s all about connections. But where do you start? Sure, you can send out cold e-mails to writers and editors who may never open them, but there are a few tips…

Website Checklist for Musicians: How to Make Your Site Stand Out

Your website is your home base. As much as a strong social media presence is important, you need to have a central spot where fans and industry can go to find everything from your bio to your press photos to…

Keys to Success: How to Harvest the Superfans

What do you think when you jump on Twitter and see a musician posting about their latest single? Do you look at their following number to verify whether or not they’re legit? We all do this too much. Not only…

5 Powerful Tips for Your YouTube Video Marketing Strategy

Promoting music is harder than ever. Do you agree? Most musicians and wanna-be-musicians will put their hands in the fire to prove this statement. Do you want to know the reason why? There isn’t just one reason. There could be hundreds…