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Approaching Radio and Magazines

Long before I started photographing musicians, I was a radio DJ and music magazine writer. Regularly receiving CDs and emails from ambitious, unsigned artists, here are the Top 3 reasons some were more successful than others in getting a reply…

How to Create a Label Marketing Plan

Below you will find a brief marketing plan devised for record labels who release consistently. As with business plans, this marketing plan will evolve to show more detail and include tools to better help you and your brand grow while…

A Quick Guide to Branding

As a textbook Gemini, I struggled with branding for a long time. It was frustrating to me because I would see beginning artists nail this aspect without realizing it simply by being who they are (matching their inner self with…

Do Artists Need To Interact With Their Fans?

Now, artists are busy people. Typically, they play in several projects, or have day jobs, families, or all of the above. So whenever there is talk about social media, newsletters, and marketing in general, it’s understandable that it can seem…