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How to Become a Social Media Influencer

However you feel about influencers, there’s no avoiding them. They’re selling everything and anything on the market and legitimately making a living off of it. But how? Simply put, they have influence. (I know, like duh, but bear with me…

3 Tips For Event Email Marketing Success

Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…

3 Ways a Mailing List Can Get Fans To Your Show

Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…

3 Creative Strategies For Finding Cold Contacts

If you’re just starting your journey into PR, booking, or even licensing inquiries, odds are you’ve run into the dreaded silence that comes from hundreds and hundreds of emails going unanswered. In fact, it can feel downright discouraging to take…

How to Decide Where to Promote Your Music on Social Media

Sometimes it can feel impossible to decide which direction to focus your efforts. Do you pay attention to hashtags and Stories, making Instagram your number one priority? Or do you play into Facebook’s preference for live videos and native content?…

8 Things Your EPK Must Have

Electronic press kits changed the music industry years ago, and though they’re not as popular as they once were (some musicians prefer to let their social media profiles do all the talking), they can still be incredibly useful. In fact,…

5 Things You Might Want To Send To Journalists

These days, most publicity firms spend almost all their time emailing bloggers and writers non-stop, as everything seems to have gone digital…well, almost everything. There are still times when mailing something physical can not only be a good idea, but…

5 Out-of-the-Box Ideas to Promote Your Next Album

In the ever-growing world of entertainment publicity, reaching thousands of listeners on your upcoming releases require a unique plan. Until your brand is recognized worldwide (i.e. Beyonce), it simply doesn’t make sense to spend the majority of your budget on…

Want a Chance at Charting? Tell Your Fans to Help You Out in These Ways

Every week, the Billboard charts list what the most popular songs and albums in the U.S. are, with streams, sales, and radio play all affecting where a piece of music ranks on various tallies. Getting placed on one of them,…

New Feature Alert: Lyrics on Instagram Stories

Instagram was once an app once based solely on imagery. Now, they’re expanding their reach into the realm of music. Here’s what you need to know: Similar to how you can record yourself singing along to your favorite songs via…