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5 Ways to Form Relationships with Bloggers and Journalists

Bloggers and music journalists receive hundreds of pitches per day, they listen to an incredible amount of music, and they meet people—especially musicians—all the time. They are constantly inundated with requests and new faces and names, so how is one…

6 More Things Your Email Press Release Needs To Have

If you’re reading this article, hopefully, you’ve already worked your way through the first part, which examines what you need to include in the upper portion of your press release. If that seemed like a lot, keep in mind it…

Why You Do (Or Don’t) Need a Public Relations Campaign For Your Band

When I first launched my music blog, Infectious Magazine 5 years ago, I was ecstatic when the feature requests began to pour in. I remember being enamored with each band that was introduced to me, and completely in awe at…

lollop Intergrated!
We’re very happy to announce the integration of lollop to Symphonic Distribution. This helps to continue our focus on establishing partnerships with emerging platforms, allowing you to collect the most from your music! Over the last six years, lollop (formerly DJ…
A Publicist’s 12-Week Guide to Running Your Own Album Publicity Campaign

One of the major issues for any DIY band is getting your music heard, am I right? Maybe you feel like all your tweets are going to a black hole with not a like or retweet to be found. Or…

Music Biz 101: Developing your Media Pitch with Lisa Occhino

How did you get started in the music and entertainment industry? I developed a passion for music at a very young age. My mom loves to remind me of how I used to plunk out melodies of TV show theme…

How to Build a Digital Street Team

This post originally appeared on Power Publicity. Street team marketing is a form of guerilla marketing that is used to raise awareness of your music among your target fans. Street teams were heavily used by hip hop labels to promote their…

7 Myths Musicians Believe About Publicity

This article originally appeared on PowerPublicity. Publicity is a powerful tool to increase awareness of your music, build your image, and grow your brand. While many emerging artists know they need publicity, they have misconceptions about how publicity works and…

The Essence Of Viral Stories

Hammarica.com has a popular blog aside from its PR Agency. The blog ran multiple stories that got viral in a natural way. A number of these stories are of a satirical nature,where humor and self reflection is key. Not every…

5 Questions to Ask Before Hiring a Music PR Firm

“We hired a music pr company to promote our last album and we’re really disappointed in the results.” This is something we hear a lot from our new clients. I get it. Nobody wants to spend a ton of cash…