After many years we have finally established a direct one on one relationship with Pandora that will allow us to “skip” the necessity to create a physical product on Amazon.com and enable us to work closely with the brand and deliver music on a weekly basis. By direct, we also mean directly with Pandora and not through another distributor or third party like other distributors in the music space. Pandora Internet Radio (also known as Pandora Radio or simply Pandora) is an automated music recommendation service and “custodian” of the Music Genome Project. The service, operated by Pandora Media, Inc., is currently available in the United States, Australia and New Zealand. The service plays musical selections of a certain genre based on the user’s artist selection. The user then provides positive or negative feedback for songs chosen by the service, which are taken into account when Pandora selects future songs.
Deliveries to Pandora will begin this upcoming week for the first batch of approved record labels and we will continue to build a close relationship to get more record labels and artists delivered to the popular streaming application.