Music streaming platforms are rapidly rolling out new tools to become more popular. Pandora introduces “Artist Messaging” for artists to connect with fans.
On February 18, Pandora announced their new Artist Messaging feature, which will allow artists to deliver messages directly to their fans. This comes shortly after Snapchat’s recent “Discover” feature and music playing feature.
In an attempt not interfere with the market of artists who use Snapchat, Pandora’s new service allows artists to record short announcements about anything from new music and tours to crowd funding projects. These announcements will run on playlists related to their music.
“You’re in a band and you decide to stop in Portland tomorrow night to play an impromptu show,” Walt Mossberg of Re/codes explains. “Pull out your smart phone, log into Pandora AMP account, zoom into Portland and check out your audience there. And then record a 15-second audio sample that says, ‘We’re playing in Portland, we hope to see you there.'”
Lenny Kravits and Fall Out Boy are among the ten artists chosen to try Artist Messaging first. It is unclear whether or not this service will be free for musicians.
