You’re a musician, and thanks to an increasing number of online resources, you’re open for business 24/7. Truth is, you never know when key industry influencers are researching SoundCloud, YouTube or Twitter, seeking exciting new bands & artists (like you) for gigs, festivals, tours, management or development.
However, are you missing out on these big opportunities by overlooking one simple thing? When I say “simple”, I mean it – I regularly see this one embarrassing error, and worst of all, it severely impedes the progress of great talent.
The good news is, it can be fixed in under 60 seconds.
Ready? Symphonic Distribution has put this helpful article together to help musicians worldwide.
Okay, here’s the simplest question you’ll ever hear as a musician:
“Do all your links work?”
Let me elaborate…
If I visited your Twitter or Facebook page right now, does the link to your official website take me to your official website or does it take me to an error message? Roughly translated, most musician error messages read, “This musician’s web hosting package has expired. This musician is unaware of this fact either through neglect or indifference. This musician isn’t someone to give an opportunity to – it’s too risky, trust me, try someone else, someone who sent you to an active destination – they’ll probably be more reliable. Quick, run!”
Over the years, in my capacity as a radio DJ and music TV presenter, I continue to be blown away by the number of active musicians who, in spite of their talent, drive and ambition, make the most avoidable of errors – errors that are seemingly minor in isolation, but have huge repercussions. If, for example, I’m browsing Twitter and someone retweets something amusing from a band they follow, if I click through to that band’s profile and see a link to their website, chances are I’ll click that too – eager to explore them further. However, if that link takes me to an error page, my curiosity ends there, that’s it, I’ve lost interest immediately. Why? Because there are far more interesting things to do online than play ‘Musical Hide & Seek’.
Consider further the countless times I’m seeking bands and artists for industry opportunities – be it interviews or features, I’ve never once hit a dead link and thought anything other than, “NEXT!”
PLEASE NOTE: I fully understand why an artist’s website might temporarily be unavailable (updates, redesign, expired hosting, blah blah) but in these instances, you must remove all direct links to it wherever you’ve posted them, because someone landing on a ‘dead page’ won’t think ‘oh, they’re updating’, ‘oh, they’re redesigning’, ‘oh, their web hosting has run out’, they’ll just get mad. I do. Every time.
MY ADVICE: Whatever platforms you’re on, regularly check the links you publish on it are still active. Check all the links on your Soundcloud, Facebook, Twitter, YouTube, official website etc drive traffic to a live location. If, for example, you’ve changed your SoundCloud location recently, update the relevant link on all your other online platforms. Remember, you never know where an industry influencer will find you first. A promoter, for example, might randomly land on your facebook page, which is great, but facebook doesn’t hold your music files, so if, after clicking the soundcloud link in your ‘about’ page he/she is taken to an error page, trust me, annoyance is immediate, as is their questioning of your professionalism.
Check all your links now. Do they take people to the right place? Is your official website still active? If not, take the link off your Twitter profile (and anywhere else it’s published) until the issue is resolved.
A wise man once said, “Music is like Oxygen… rather incnvenient when it’s not where it should be.”
Okay, no one ever said that. Sort your links out!