Huge news coming out of YouTube and specifically Germany. The deal means that scores of previously unlicensed – and therefore previously unavailable – music videos will now be playable in the region.
YouTube has posted a blog about the huge deal announcement that many saw coming. While in Hamburg this year, we heard a few rumblings that this was close so it is great for all Symphonic clients to see this deal come to fruition.
YouTube states: “Today is a big day for music in Germany. YouTube has reached a landmark agreement with the Germany-based music rights organization, GEMA, meaning that starting today, more music will be available on YouTube in Germany. This is a win for music artists around the world, enabling them to reach new and existing fans in Germany, while also earning money from the advertising on their videos. And for YouTube users in Germany, who will no longer see a blocking message on music content that contains GEMA repertoire, for the first time in seven years.”