So you’re a DJ looking to expand your clientele and name among the local scene?
The best way to become well known in your scene is by networking and staying connected with other DJs and businesses in the scene.
Here are some tips on how to master the art of connecting:
In order to get your name out there, you must first start by understanding how to self-promote and communicate through the web. Be on all social media platforms, create newsletters to send emails to clients frequently and be text friendly so it is easier for your clients to connect with you. Most artists don’t understand how important ease of communication is to clients and how something as simple as being text friendly can be the difference in getting you the gig.
Know everyone in the scene
The only way to make it in your local scene is to know every artist in it, and when I say know every artist that literally means every artist. It is important to be friends with the competition because you never know when they could pass a gig down to you or save you when you can’t do a gig. Here are some tips on how to get to know other artists in the scene:
- Go to local and regional DJ conventions.
- Stay active on social media and online DJ forums.
- Ask DJ’s questions about little things like gear, clients, etc. This could even be a gateway to meeting other DJs that artist knows.
Have a good reputation among members in the scene
You have to want to help others in your scene because no one likes working with a person that’s always looking for handouts. In the music business, this is especially important. Other artists will see right through you if you’re always looking for a handout and are not willing to help them out. If you are known as someone that helps others, your name will spread further and will create a positive image for you.
Add your own twist to traditional to get clients
You remember when I said go to conventions to meet other DJs? Well, this tip applies to getting more clients too! Using conventions such as B2B and club conventions can get you connected with businesses looking for a DJ to recommend to customers or to use themselves.
Conventions are not a place to recite your resume or accomplishments, it is a place to let your personality show and create friendships and conversations. Everyone wants a DJ that is unique and different than others. These conventions can benefit you, and simply adding a twist to traditional networking techniques is how they can do so.
As a DJ, staying connected is vital and simply using these few tips will help you master the art of connecting and get your career going!