Facebook and YouTube are two of the most influential video sharing platforms. Facebook now has a huge emphasis on native video players. YouTube has creator-friendly programs, an advanced Content ID system and monetization options.
Whether you are trying to promote a music video, behind-the-scenes recording session, or tour footage, you’ve probably came to the crossing point of trying to decide which platform is better for your video.
While there is no definitive answer, we’ll compare the top three differences between Facebook and YouTube videos.
1. Video Length
When it comes to the span of videos, shorter videos on Facebook tend to outperform long videos. While longer videos are the way to go on YouTube.
Facebook videos are distraction-rich entertainment for people quickly scrolling through their newsfeed. The shinier the object, the more engaged people will be. YouTube also offers many distractions but people are typically searching for specific videos to watch. These users have longer attention spans.
Attention spans aren’t the only thing that videos depend on, Facebook and YouTube both follow algorithms that determines how much exposure your video will receive.
Shorter videos are king on Facebook because users are more likely to like, comment, and share. As a result of this, the video will get more exposure in the newsfeed. The length of time users spend finishing videos isn’t a factor in Facebook’s algorithm but it is on YouTube. YouTube calls this “watch time”, which means longer videos outperform shorter videos in YouTube’s search and suggested video algorithms. This means that they are engaging enough for users.
🔑 Major Key
Facebook’s algorithm prefers shorter videos, so stick to videos under 60 seconds. YouTube’s algorithm is quite different, upload videos that are 5 minutes or longer.
2. Subject Matter
The subject of your video is another important difference between YouTube and Facebook.
Users on YouTube are searching for “how-to’s”, tutorials, and other in-depth information driven content that offers value.
Facebook, on the other hand, isn’t the right platform for that type of content. Remember that users on this platform like easily ingested information. Answering FAQs from fans, talking about tour dates, a funny moment from touring or recording are all video concepts that would work well on Facebook.
🔑 Major Key
YouTube is great for long music videos and step-by-step information, while quick, promotional content is more successful on Facebook.
3. Exposure and Discoverability
YouTube videos are like sponges, they are waiting for users to absorb the content. Facebook is all about producing quick and frequent content to stay relevant.
A large portion of YouTube videos are discovered through searches on the site and Google, or as suggestions based on other videos users have watched. This means that your videos are evergreen and have the potential to drive views and revenue for years to come. If you’re wondering how you can boost your views on YouTube, click here.
At first, your Facebook videos are limited because they are only exposed to people who like your Facebook page. This can change if the video gets likes, comments, and shares. Strong engagement is the main factor behind viral videos on Facebook. Not only can this boost your video’s engagement but it will also expose you to potential fans.
🔑 Major Key
Facebook videos are like one hit wonders, while YouTube videos are more like artists who continuously drop lit tracks. They’re both great but there’s nothing better than hearing great new tracks from your favorite artist over time.
While this list can go on forever, we wanted to highlight the top three differences between Facebook and YouTube videos and what they mean for artists.