Top 3 Things You Should Spend Your Marketing Budget On:
Recent polls of what people in marketing departments believe they’re getting the most ROI from these 3 key areas:
Search Engine Optimization, Email Marketing, and Content Marketing
The ultimate goal for marketing professionals is to figure out how to use the resources available to you to specifically target content, find out which research keywords to use, figure out who your core demographic is and decide what content would appeal to them the most in order to increase your chances of converting them into customers.
Start by asking yourself these questions:
- What content does your audience want to read?
- What subject do we know more about than any of our competitors?
- How can we take a unique and compelling angle on the subject?
These simply start the process, but the guide to the whole strategy is the all-important question:
What content will draw people into your company’s value proposition and persuade them to work with you?
If your content shows them how to do it themselves, answers their most important questions, and prepares them to work with you – but doesn’t demonstrate your unique value proposition and ask them to take the next step, it’s time to step up your content strategy.
This doesn’t mean putting a sales pitch at the end of every post, but it does mean having some kind of call-to-action and should at least showcase what makes your company unique.
Definitely spend money on:
- keyword research
- content strategy
- designers for images to accompany content.
- Do you have a solid list of emails you can send your promotions, newsletters, and pitches to?
- Do you have segmented lists that you are promoting on specific messaging for different types of services?
- Are you putting resources into writing compelling emails that will actually engage your audience?
No matter what you use for your marketing automation software and to build your email list, you should always look for new ways to fill in your marketing funnel. You need prospects to market to, but you also need legitimately compelling emails. Don’t neglect the process of segmenting lists and allocating resources for getting persuasive emails.
Analyze competitors, do keyword research, and find out your search engine advantages to help target your site.
SEO is all about getting you more search engine traffic – and the amount of effectiveness that you can get out of it depends on three questions you can answer by doing some keyword research.
- What are your competitors ranking on the first page of Google for that you’re not?
- What are all of your services and sub services that people might look for on search engines – and how are they referring to them the most often?
- Where do you currently get the most traffic and for what subject matter?
It’s crucial to make the most of your advantages available to you and focus on the last question to find ways you can continue to leverage that current advantage by introducing more in-depth content.
Making use of your present advantages should be the theme of your marketing budget. Find out what’s working and throw out what doesn’t.