So you just made the switch over on your artist Instagram page from a personal to business account… now what? You might be wondering, how can I use this to promote my music? When it comes to social media and the various tools available to use, the possibilities are endless.
To make things simpler, we’ve come up with some tips on getting the most out of your business Instagram account by utilizing one of their most powerful tool, ads!
Here are some tips on Instagram Ads for musicians to connect with new fans!
About Instagram Ads
When using Instagram ads it is important to remember that this is mainly a visual content filled platform, and users are not as prone to clicking on things here compared to other sites like Facebook and Twitter.
Your Instagram ad should be visually appealing to catch a fans eye!
Ads can be used to advertise a new track or album, playlist, tour announcements, merchandise releases, video promotions, or any other exciting update that you as an artist feel to share with your fans!
Types of Instagram Ads for Artists
On Instagram’s official website, they discuss various options for ads you create and share on their platform.
Photo Ads
These are displayed on users timeline’s where they see regular postings and can be practically anything. From an advertising photo of tickets to tomorrow night’s show or a picture of your latest merchandise hoodie, the possibilities are endless. Get creative!
Video Ads
Displayed in the same timeline as photo ads, you may also choose to use a video advertisement to attract new fans. 25% of ads streaming on Instagram are videos!
Carousel Ads
These ads allow you to display multiple photos or videos that fans can swipe through.
Story Ads
This gives fans a fun 24-hour display of your content and connect you with 300 million+ people through Instagram Story! This must be done through Facebook. Here’s a quick bit of information on that:
Connecting Your Instagram Ads via Facebook
To effectively promote advertisements on your business Instagram, it must be linked with your business Facebook account. To do this, follow these easy steps!
- Make sure your profile is set to public
- Review your page’s information and make changes accordingly
- Make sure the business information is relevant and up to date
Once you have correctly set up your Facebook account and linked it to your Instagram, you can put in some extra cash and watch your ads do their thing as new fans are reached with this extra boost. To do this, we suggest the following:
- Go to your profile tap the post you wish to promote
- Tap “Promote” directly below the image
- Describe the details of your promotional post by providing the audience, budget, and duration of this specific post.
- Click “Next” and then “Promote” to complete the promotional process
- Make sure your call to action is relevant to the advertisement you are posting
While much of the work needed to be done on an Instagram’s business account is accessed through Facebook, it is important to note the differences! Visually, each platform displays these ads in various ways each specialized to attract audiences on that specific site. By linking your business accounts and utilizing their tools correctly, you can maximize your music promotional potential and become your own social media marketing guru.
