Let’s face it: it’s no longer enough to simply post on social media at random when you feel like it. With the wavering algorithms within platforms and a consistently growing knowledge base of how people consume social media, some strategy needs to come into play when making posts.
There’s a multitude of factors that determine the reach your posts will get, and seemingly minor switches to your social strategy can make a huge difference in that reach. Day of the week and time of the day has, time and time again (no pun intended), proven to be a huge factor in the number of eyes you’ll get on your content. Every account will differ with what works best based on the specific demographics of your audience and the channel you’re working with. A more specific look into the analytics of each platform will help in determining that.
But before we lose your interest there, hold up! We get it–not everyone has the time for that or wants to dig into the world of social media analytics. The good news is that there are general posting practices that have shown to be beneficial for all accounts, no matter the audience. We thought it would be helpful to share these best practices so you can increase those likes and views on your posts because they deserve it.