For this week’s Spotlight, we’re showing love to electronic DJ and producer Kennedy Jones with NNEVERNNOT.
About Kennedy Jones //
Kennedy Jones’ influence on the music community is the stuff of legend, and his journey from troubled youth bouncing around Orange County, saved by the power of public school music classes, to modern dance floor destroyer is a Hero’s journey. Kennedy also has kept a sharp ear for potential incoming talent, and consistently helps other young artists to break through as he’s done in the past for acts that now alter the landscape of dance music regularly. His multi-talented pivot approach of rapper, writer, producer, radio host, photographer, designer, and comedian, combined with his years of experience in the industry, intertwine which gives him a unique and entertaining advantage to carry out his musical purpose; to help other people through art. His life philosophy is forged through his victory over addiction, experiencing the tragic losses of his loved ones, and an early exposure to Orange County & Inland Empire street culture, and an everlasting appreciation and love for all genres of music.
He counts the Mexican community in which he is nurtured as his extended family, and one of his biggest claims to fame was his remix of Elvis Crespo’s “Suavemente”, which has netted millions of plays globally and knocked the global dance music world off it’s feet upon his arrival. It’s clear Kennedy Jones offers the dance music world a multifaceted reality, one based on a deep respect for the diversity of people and cultures and a commitment to truth seeking and truth telling. After hustling like mad for years as a voracious Hip Hop Lyricist, drum and bass and dubstep MC, and ½ of KleptoMaddox, that special mix of timing and support from established musicians such as Borgore, 12th Planet, Skrillex & others, and preparation which Kennedy Jones takes so seriously, finally paid off and “Suavemente” put him on the map. Kennedy Jones continued to rise through the ranks.
Through Kennedy’s journey in dance music, he created the NNEVERNNOT brand. The brand, all the way down to it’s logo (The Double “N” from the Kennedy Jones logo with the bold line underneath) speaks for equality, fairness, tenacity, generosity, truth, infinitum, and work ethic. This artist and fan collective, which pivots on his core ethic of NNEVERNNOT, radiates the message humility and through always remaining teachable, in turn becoming a better person musically and spiritually. Kennedy Jones has now transformed his ever evolving sound yet again to bring even more bass filled Dubstep like “NO MERCY” released on February 8, 2019 followed by “WTF IS RIDDIM” on March 8, 2019, which are both insanely energetic instant dance floor smashers. To date, he’s pumped out original anthems like “Club Goin” featuring Mike Jones and Riff Raff, which released on Dim Mak including an exclusive music video flooded with cameos, “Came to Party” (Mad Decent), “Move Now”(NNEVERNNOT) and “I Get It”(NNEVERNNOT), as well as official and bootleg remixes of Barely Alive’s “Elephant”, Bear Grillz & Getter’s “EDM” and Katy Perry’s “Roar”, which became globally recognized. He’s gone back to back with Ookay at EDC Orlando, and performed one of the most talked-about solo sets in EDC Las Vegas history. Diplo even tapped him to DJ a guest set for his BBC Radio One show Diplo & Friends. His track with Music Legend Gramatik, “Satoshi Nakamoto”, on which he lends his lyrical wizardry, continues to circulate around the world netting over a million plays on Spotify.
There’s no stopping Kennedy Jones in 2019. With a full musical release schedule, a personal podcast to be launched by Spring 2019, A featuring role on MakJ’s “Open Format” Radio show on Insomniac Radio, and more, we are witnessing the evolution of a brand that was at the forefront, pioneering the bass music explosion and we are traveling fearlessly into growing the purpose of helping others, through music, with Kennedy Jones.
“WTF IS RIDDIM” is a comical and fun take on the current conversation of musical sub-genre. But it’s no joke when the song escalates into an intense drop consisting of deeply pulsing sub bass paired with perfectly provoking synth elements that keep you moving with the help of riotous percussion throughout.
Stream Kennedy Jones’ latest release “WTF IS RIDDIM” on Spotify //
CONNECT WITH KENNEDY JONES //