Symphonic is very proud to announce a new integration and expansion into China with Tencent, NetEase, and soon, Alibaba. This partnership has been in the works for quite some time in the background. Symphonic previously had integrations with these DSP’s via other aggregators, but we’re pleased to announce direct deals which will see content go live in one of the fastest growing music markets in the world.
Content being delivered to these services will be reviewed by the DSPs to be placed on: NetEase Cloud Music (NetEase Cloud Music), Xiami (Alibaba), QQ Music, Kugou and Kuwo (Tencent Music Entertainment).
“China has always been a unique place to do business, often times questioned by skeptics but there is no question that the region is organizing itself to be a fruitful destination for musicians and creators. I am pleased to have this integration finally be communicated after months of working in the background to ensure that our supply chain would make it efficiently into these DSPs.” stated Jorge Brea, CEO of Symphonic.
As a part of the efforts by MERLIN, the deals change the licensing narrative, creating a new path for independent music businesses looking to enter the Chinese market. The groundbreaking set of deals organized by MERLIN, Symphonic’s partner, will enable content from Symphonic to directly reach an estimated new audience of half-a-billion people – representing 90% of all digital music users in China – offering high-fidelity repertoire to paying service subscribers, and delivering low-fidelity versions to users of free-to-access ad-supported tiers. This deal will also greatly expand the range and diversity of music legitimately offered in the Chinese market, and make music from the most successful and unique independent artists available legally in China for the first time.
Clients of Symphonic will see Tencent, NetEase, and soon Alibaba as DSPs to select when preparing their release.