No matter what industry you’re in, creating great content takes time, energy, and lots of brain power. Sadly, having all three of those for long periods of time can sometimes feel impossible.
Being consistent is the key to success with social media, so if you’ve got a lot on your plate, it helps to streamline how you create your content to get the most out of the time you have.
Here are 5 time saving tips for creating content for social media:
Batch your content
- Batching simply means doing similar tasks in the same block of time to improve productivity.
For example, instead of creating your content every day or at certain times throughout the week, you could sit down and create an entire month’s worth of content in one sitting.
This seems like a headache, but the fact is, our brains love repetition. The more you repeat a task, the better your brain understands it. The better your brain understands the ins and outs of a task, the faster it’s able to complete it. So, when you allot a period of time to just focus on a bunch of similar tasks, it’s easier for your brain to streamline it’s focus on that specific topic rather than on the hundred other impending things to do for the day. In the long run, batching will not only save you a lot of time, but it’ll also maximize your concentration.
Why bake one cookie at a time when you can go ahead and bake a whole batch? (pun intended)
Get rid of distractions
- Turn off notifications on your computer
- Put your phone on do not disturb and place it out of arms reach
- Block certain websites that you find yourself wasting time on
This pics of your friends new puppy will still be there once you complete your work, I promise.
Use a timer
Sometimes, the simplest method can be the most effective. Setting a timer can help train your brain to stay focused. Having a specific task to focus on is proven to increase concentration and boost productivity. Additionally, this’ll give you a better idea of how long it takes you to complete certain tasks so you can streamline how you schedule those tasks in the future.
Take note of all your ideas
If you find yourself getting the best ideas for content when you’re in the shower or in the middle of the night, make a habit of jotting it down. Whether it’s a cute notebook or your trusty phone, keep something ready to go for when that elusive inspiration hits.
Repurpose old content
Need some new content in a pinch?
Changing up old content by rewording the copy or using different graphics is a great way to subtly reiterate a message without being too repetitive. It can seem almost impossible to come up with entirely new content when you’re feeling uninspired, so this strategy is a great way to reach more of your audience the second time around.
Once you find the right strategy for producing the best content you can, stick with it. Consistency is key! When you spend your time wisely, you’ll have even more time to prepare for the next big thing.
Get to work!