Sponsorships, partnerships, influencer ads, these can all feel like elusive opportunities for musicians, but make perfect sense for both parties. Established musicians see high engagement rates and follower counts across social media platforms and have the perfect audience that many brands spend all their time trying to penetrate. These audiences are made up of attentive consumers of different demographics, interested in updates and personalized information.
According to MusicWatch,
- 51% of Twitter users use it to follow or get updates from music artists and bands
- 56% of Instagram users are viewing and engaging with posts from artists and bands.
Of the top five categories of celebrities or public figures followed, music artists and bands lead the way with 57% across all platforms. These figures should convince any brand that musician partnerships are the best way to advertise online, and many brands have already tapped into this incredible market.
For some reason, it’s pretty hard to figure out which brands actively accept partnerships with musicians. So, below are five companies that do. Some even dedicate an entire team to working with interested artists or bands.
5 Brands That Partner With Musicians and Why Your Brand Should Too
1. Thread Society.
Thread Society is a clothing company that sources premium fabrics from ethical providers around the world, carefully selecting them to offer the highest quality clothing to their customers. Offering premium quality basics, Thread Society also creates insanely comfortable merchandise for artists.
“We offer great programs to our socially conscious customers and give them the tools to create custom apparel, fundraise, market their brands through our unique e-commerce solutions and more.”
From sponsoring Emo Raleigh to sending influencer packages, Thread Society loves staying involved in the music scene and local communities, and are open to partnership ideas.
Email email@example.com with a professional pitch for more information.
Buddies is a company that uses its Patent Pending extraction processes to manufacture the best Cannabis oil and extracts.
“We can trace every lot and batch directly back to the flower we held in our own hands.”
The Buddies Brand is built on trust. This brand has been created by industry experts that recognize the danger of buying THC and CBD products from places that outsource around the world, places that simply can’t ensure that what you’re putting into your body is exactly what you think it is. Buddies prides themselves on owning their own farms and working directly with growers to get the best flower that not only looks good, but has the right genetics to get the results you ask for. THC and CBD are two products that have proven to help musicians in numerous ways, so this is a partnership that would really benefit both parties.
Email Shane at firstname.lastname@example.org for more information.
3. Taco Bell
Taco Bell’s Feed the Beat program has helped support more than 1,700 artists/bands. Along with providing promotions to help the bands build their fanbase, Feed The Beat supports touring musicians with $500 in Taco Bell gift cards – no strings attached. Feed The Beat’s motto is “Free Food. Great Music. That’s Feed The Beat.” Beyond providing tour fuel, the Feed The Beat program also helps out various artists by doing things such as giving them a stage at events around the country and featuring their music in national television commercials. Plus, you get to say you’re sponsored by Taco Bell.
Sadly, submissions are not currently open for Fall 2019. However, Spring 2020 will open soon, so keep an eye on this link. https://www.feedthebeat.com/submissions
4. Hope For The Day
For those looking for more meaningful partnerships, Chicago’s Hope For The Day is a brand that consistently partners with musicians across the country to deliver a message of hope. HFTD’s mission is “proactive suicide prevention by providing outreach and mental health education.”
Breaking the silence, HFTD began by just having simple conversations surrounding the taboo topic of suicide. Musicians are people too, and those in the music industry often suffer in silence. Many bands and artists have successfully partnered with Hope For The Day by repping their merchandise, encouraging contributions on stage, including their promotional items on their merch tables and more. Not only will you be making a difference for a meaningful cause, but you’ll be recognized as an artist who is truly paying attention.
Visit https://www.hftd.org/about-hftd for the contact page.
5. Pabst Blue Ribbon Music Society
Beer and music, there truly isn’t a better combination.
Pabst Blue Ribbon has been around for over 170 years. For all that time, they’ve been supporting the arts and music community along the way. Their new “Sound Society” “will celebrate fearless artists across America, seeking out alternative venues, partnering with unique local crews and commissioning innovative creatives to produce exclusive pop-up events that get fans up-close and personal with artists who have something to say.”
This new program includes working with artists and events of all genres that encourage community ties and positive impacts.
Visit this link to find out how to get involved. https://pabstblueribbon.com/contact-us/
Be sure to include a professional pitch about what kind of relationship you’re looking to build. The point is for both parties to benefit from the partnership you’re proposing, so keep that in mind. Along with the above amazing brands, there are many more who would love to connect with musicians. Don’t be afraid to reach out and ask them!