Spotify is great for discovering new artists. That’s no accident. Spotify puts a lot of time and effort into recommending new music that you’ve never heard before. To do this, they take a lot of things into consideration. They look at who you save to playlists, listening habits of people with similar taste, and so much more. Now, they’ve recently announced that they’re testing a new service that will give artists a say in this process.
Spotify Announces Artist Input in Personalized Recommendations
Here’s what you need to know…
For a long time, artists have been Spotify’s team for more opportunities to connect with their listeners through the platform. Considering everything Spotify takes into consideration for its music discover services, it makes sense to include artists and labels in that process. — So, they’ve decided to run a test of a possible new service to give artists a say in how their music is discovered.
“In this new experiment, artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions… this allows our algorithms to account for what’s important to the artist.”
In the announcement, they also clarified these details:
- Accessible to artists at any stage of their careers
- No upfront budget required
- Will only apply to the algorithm that determines radio and autoplay
- Labels or rights holders have to agree to be paid a promotional recording royalty rate for streams in personalized listening sessions.
- If the songs resonate with listeners, they’ll keep trying them in similar sessions. If not, they’ll be removed.
If the test goes well, Spotify will expand the test into other personalized areas of the platform. For now, we’re excited to see how this benefits artists and listeners alike.
🔊 To check out the official announcement from Spotify, click here.