According to Google, more than 50% of people in the U.S. use voice search like Alexa, Siri, Google Home, etc. daily. What’re they using it for the most? Listening to music. We previously published an article detailing how to start developing a voice strategy as a musician, but this post will help you streamline your efforts even further. Here are some tips and tricks to improve your strategy.
How to Improve Your Voice Strategy as a Musician
Think About What your Fans Need.
When it comes to voice strategies, you need to evaluate who your ideal audience is and consider how your music connects to them. It’s all about honest marketing. The key is to understand how what you have to offer can help your audience. Do they want behind-the-scenes content? Maybe they want collaborations or more personal connections. Find out what they need, and make sure your strategy meets those needs.
Not sure what they want? — Spotify for Artists provides detailed analytics about who your listeners are, a breakdown of where people are listening to your music, other artists your fans are listening to, and even a live update of people listening to your music in real-time.
Get on Playlists.
Playlists are one of the biggest ways to get heard by people who have never encountered your music before. Even if they don’t know your name, they definitely know your genre. With voice, it’s easier than ever to ask Siri or Alexa to “play Soft Rock” or whatever genre you fall under. Make sure you’re featured on playlists that are likely to come up for those who ask!
Voice interfaces are among the same vein as traditional search engines. SEO plays a big part. However, there is one major difference. Online, we tend to type out inquiries in short bursts. With voice technology, we ask questions in a full, conversation type way. That means your keywords should focus on full phrases, not single words.
With this in mind, the only way to make sure your fans can find your music via voice technology is with the help of detailed metadata. — This means tagging your tracks with all the necessary information like artist name, song name, and album name; as well as writers, composers, etc.
Keep in mind: When you input this information, double check it for accuracy. Check it three times if you can. Skipping over or missing categories limits the extent of where the algorithm can place your music, making it much harder for your fans to discover it more organically no matter which part of the app they may be using.
Try it for yourself.
Remember to test out the results for yourself! Go ahead and ask Alexa or Siri on your own. Pay attention to what language you naturally use and what results come up. Then, you can use these results to help you adjust your own efforts.