Live streaming is a huge part of creator culture. As creators are evolving, so is YouTube. In an age full of new tech and shiny new features, the most logical next step for this platform was to create a way to evolve from the basic format of a prerecorded video, spoilers and all, into a new way to experience video content. And thus, YouTube Premieres was born.
Everything You Need to Know About YouTube PremieresIn an age full of new and improved tech, the innovative people at YouTube knew they needed to evolve prerecorded video, spoilers and all, into a whole new experience. And thus, YouTube Premieres was born. Click To Tweet
What is YouTube Premieres?
YouTube Premieres are a mix between traditional YouTube videos and a live stream. Like a regular YouTube video, you pre-record your video. Then, similarly to a live stream, you play the recording live with a live chat and live donations. It’s essentially a YouTube based TV show with a set air time and no more spoilers.
What makes this so important?
This feature announces what time your Premiere will go live and shows an announcement for your video in your audience’s feed before it does, giving them plenty of time to prepare to tune in.
While your video is premiering, viewers can chat with each other just like a live stream. Not only can the viewers chat among themselves, the creator can also hop in and interact with the chat while the video is live. Additionally, remember that live donation feature? The opportunity to receive donations from your audience opens up a whole new avenue of revenue for creators on YouTube to make even more money from their content.
How do I optimize these videos?
When it comes to choosing your titles, tags, and descriptions, be mindful and apply meaningful tags and SEO friendly keywords as usual. After your live video stream ends, it’ll be made available as a regular YouTube video, so t’s important to optimize these just like you normally would.
For optimization tips, check out these helpful links:
This feature offers a great way to let your audience know exactly what time they can expect your video to go live, so they’ll never miss a video again. In addition, because your video is scheduled to stream in advance, you have the ability to watch along and join in on the conversation in real time.
All in all, this more reliable format not only breeds a more organic space for your audience to interact with you, but also provides a whole new revenue stream you don’t want to miss out on. — What’s not to love?