It’s kind of the dream, isn’t it? You’re playing stadium tours, meeting with thousands of new fans a night and rocking free gear while getting paid by your favorite companies to play their instruments or wear their shirts. But what if…
How to Have Difficult Conversations with Bandmates
Most of the time, being in a band is pretty amazing. You get to play your passion, see the country (or maybe even world), connect with new people, and make a career out of hanging out with your best friends. …
Every Artist Manager Should Master These Skills
When you say the words “music manager”, I no longer have any idea what you’re talking about. Because the thing is, the role of music management has changed so much over the last 5-10 years—this is especially true for managers…
4 Ways To Let Go Of Control And Learn to Delegate
Letting go is hard. When you’ve built an entire career off slaving away, being in control, and calling all the shots, it’s difficult to imagine how not doing that anymore could possibly lead to anything good. But here’s the thing.…
3 Tips For Event Email Marketing Success
Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…
3 Ways a Mailing List Can Get Fans To Your Show
Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…
3 Creative Strategies For Finding Cold Contacts
If you’re just starting your journey into PR, booking, or even licensing inquiries, odds are you’ve run into the dreaded silence that comes from hundreds and hundreds of emails going unanswered. In fact, it can feel downright discouraging to take…
How to Decide Where to Promote Your Music on Social Media
Sometimes it can feel impossible to decide which direction to focus your efforts. Do you pay attention to hashtags and Stories, making Instagram your number one priority? Or do you play into Facebook’s preference for live videos and native content?…
5 Ways to Take Advantage of Festival Season (Without Actually Playing One)
It’s officially festival season! With the first of the summer festivals having already kicked off, there’s only one thing left to do: sit back and enjoy the ride. Now, while it might not be possible to hit every single festival…
How To Market Your New Release On A $0 Budget
Let’s be real—there are very few things you can do with a $0 budget and still come out on top. And in many ways, marketing is included in that. You can’t expect to go on Facebook and run an ad…
