Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…
3 Creative Strategies For Finding Cold Contacts
If you’re just starting your journey into PR, booking, or even licensing inquiries, odds are you’ve run into the dreaded silence that comes from hundreds and hundreds of emails going unanswered. In fact, it can feel downright discouraging to take…
How to Decide Where to Promote Your Music on Social Media
Sometimes it can feel impossible to decide which direction to focus your efforts. Do you pay attention to hashtags and Stories, making Instagram your number one priority? Or do you play into Facebook’s preference for live videos and native content?…
5 Ways to Take Advantage of Festival Season (Without Actually Playing One)
It’s officially festival season! With the first of the summer festivals having already kicked off, there’s only one thing left to do: sit back and enjoy the ride. Now, while it might not be possible to hit every single festival…
How To Market Your New Release On A $0 Budget
Let’s be real—there are very few things you can do with a $0 budget and still come out on top. And in many ways, marketing is included in that. You can’t expect to go on Facebook and run an ad…
How to Put Together a Marketing Plan
I don’t know about you, but when I hear the word “marketing” I’m instantly flooded with scenes from Mad Men, visions of charts and numbers, and a lot of floating question marks that leave me asking “wait, what exactly is…
How To Build & Nurture Your Community: Online and Off
Community is one of those buzz words, isn’t it? You know that it’s important, and when you’re part of a community you can feel it (and it feels amazing), but as for actually building your own? Where do you start?!…
4 Steps To Licensing Your Next Single
For so many artists, licensing is seen as the holy grail of placements. Oftentimes paid and accompanied by a huge increase in exposure, your song landing in the right TV show, movie, or commercial can mean major transformation for your…
5 Tips for Engaging Fans at Your Next Show
Let’s get real—most local shows are boring. I can’t tell you how many variations of bands standing in one spot on stage, rushing through their set, not talking to the audience, and leaving immediately after their set I’ve seen. In…
How to Delegate Tasks (and get more done as a result)
Most entrepreneurs and artists have one very important thing in common: we like to be in control. We’re good at what we do and we’re fearful that handing over the reins to anyone else will not only cause us to…