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Cait McMahon
Cait McMahon
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Cait McMahon has an undeniable passion for music and developed her self-starting drive when she realized she had to create her own opportunities. She achieved a Bachelor's degree in Communications and International Public Relations through loans and three jobs at a time, and without the ability to pursue unpaid music industry internships like many other underprivileged dreamers, Cait's entrepreneurial spirit bubbled up and she founded a boutique PR firm, Nü Echo Media PR. Running successful campaigns for artists nationwide with one assistant and the help of a few amazing mentors inspires her to tell her story of rising from ashes.

Chinese Social Media: The Basics

We, as a global society, are at the forefront of technologies’ unique ability to bridge countries like China and North America. By simply creating social media accounts, artists can immediately connect with the 3.5 billion people that are currently active…

Five Brands That Partner With Musicians

Sponsorships, partnerships, influencer ads, these can all feel like elusive opportunities for musicians, but make perfect sense for both parties. Established musicians see high engagement rates and follower counts across social media platforms and have the perfect audience that many…

4 Tips to Increase Email Open Rates

A big part of developing an artist’s brand is managing to create a dedicated following while continuously helping those relationships flourish, and this includes the utilization of email marketing.  It’s important to remember that each part of your email marketing…

Tips for Pitching Your Music to Blogs and Writers

The 2019 internet is quite an interesting tool. As music blogs become easier to create with every passing day, the influx of pitching opportunities is overwhelming. For every five people who are really into music, I am willing to bet…

Starting a Music-Focused Podcast

Over the past few years, we’ve seen podcasts explode in literally every industry, covering every possible topic, and the music industry is certainly no exception. Podcasts are a new and exciting way to engage your target audience, whether they’re your…

5 Out-of-the-Box Ideas to Promote Your Next Album

In the ever-growing world of entertainment publicity, reaching thousands of listeners on your upcoming releases require a unique plan. Until your brand is recognized worldwide (i.e. Beyonce), it simply doesn’t make sense to spend the majority of your budget on…

Make the Most of a Podcast Interview

Journalists are constantly finding new ways to bring music news to the public in interesting ways. One of the newest trends is podcast interviews, where listeners can explore intimate interviews with today’s bands and thought leaders. Podcasts are similar to…