These days, so many musicians focus all their marketing attention on social media platforms, and while it’s absolutely a good idea to spend time, money, and effort on being where people actually are, the old school methods are still very…
6 Hashtags You Should Be Following On Instagram
Following hashtags remains a highly underutilized function on Instagram, and it’s one that can be highly beneficial—and it’s so easy! You can follow a hashtag and the photo-focused social platform will include pictures and visuals that have been posted with…
What To Do When A Fan Uploads A Video From Your Concert To Instagram
Some musicians love when their fans take their smartphones out and film them performing, while others have made it very clear that they hate such behavior. It’s fine to feel either way, but it’s tough to argue that the free…
Instagram Stories Analytics: The Metrics You Need to Know
By now, you should know that Instagram Stories are a very important part of your social media strategy. If you’re not already investing in creating quality content for this facet of one of the world’s most popular apps, you’re missing…
8 Things Your EPK Must Have
Electronic press kits changed the music industry years ago, and though they’re not as popular as they once were (some musicians prefer to let their social media profiles do all the talking), they can still be incredibly useful. In fact,…
5 Things You Might Want To Send To Journalists
These days, most publicity firms spend almost all their time emailing bloggers and writers non-stop, as everything seems to have gone digital…well, almost everything. There are still times when mailing something physical can not only be a good idea, but…
Want a Chance at Charting? Tell Your Fans to Help You Out in These Ways
Every week, the Billboard charts list what the most popular songs and albums in the U.S. are, with streams, sales, and radio play all affecting where a piece of music ranks on various tallies. Getting placed on one of them,…
5 Ways to Form Relationships with Bloggers and Journalists
Bloggers and music journalists receive hundreds of pitches per day, they listen to an incredible amount of music, and they meet people—especially musicians—all the time. They are constantly inundated with requests and new faces and names, so how is one…
6 More Things Your Email Press Release Needs To Have
If you’re reading this article, hopefully, you’ve already worked your way through the first part, which examines what you need to include in the upper portion of your press release. If that seemed like a lot, keep in mind it…
4 Signs You’re Ready For A Music Publicist
Many up-and-coming musicians dream of becoming the next critical darling, of seeing their new single praised by the collective blogosphere, and of one day gracing the cover of Rolling Stone. These are all very nice dreams, but they’re tough to…