Karen Allen
Karen Allen
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Karen Allen has held executive positions on the digital side of the music and entertainment industry at the RIAA, Mobile Entertainment Forum, and most recently as a consultant advising startups on strategy and business development. She discovered livestreaming in 2016 after streaming on YouNow and hasn’t shut up about it since. On Twitch.tv, she streams on /InRotation, produces /MarinaVMusic, and manages Megan Lenius. Building a channel was more difficult to figure out than it needed to be, so she wrote a book and an online course so artists wouldn’t have to endure the stiff learning curve she did.

5 Reasons Every Musician Should Be Using Twitch

I know what you’re thinking – for some it’s “What’s Twitch?” and for the rest it’s “Isn’t that for gamers?” That’s what I usually hear from people when I talk to them about Twitch. And yes, it’s a livestream platform…