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Sarah Beth Perry
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Sarah Beth Perry is the Founder and CEO of With the Band, a fan engagement platform founded in 2017 that strives to develop a community for fans and artists to feel a part of something bigger than themselves. In only 3 years, Perry has grown WTB from an idea in her dorm room to captivating arenas with her creative and collaborative fan projects and meet-ups, having worked with artists like the Jonas Brothers and Kacey Musgraves.

How to Define Your Audience Demographics to Better Market to Your Fans

From the effortlessly smart people over at SoundFly comes this guest post by Sarah Beth Perry of With the Band. All artists want to get their music into the hands of more fans, but the real challenge lies in how to…