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Public Relations

5 Ways to Form Relationships with Bloggers and Journalists

Bloggers and music journalists receive hundreds of pitches per day, they listen to an incredible amount of music, and they meet people—especially musicians—all the time. They are constantly inundated with requests and new faces and names, so how is one…

6 More Things Your Email Press Release Needs To Have

If you’re reading this article, hopefully, you’ve already worked your way through the first part, which examines what you need to include in the upper portion of your press release. If that seemed like a lot, keep in mind it…

4 Signs You’re Ready For A Music Publicist
Many up-and-coming musicians dream of becoming the next critical darling, of seeing their new single praised by the collective blogosphere, and of one day gracing the cover of Rolling Stone. These are all very nice dreams, but they’re tough to…
5 Things Your Email Press Release Needs To Have

One of the hardest things when it comes to sending emails to the press is simply getting them to open the messages. Then, even if you do get some bloggers to click on your release, ensuring they read through what…

How Your Niche Can Work For You

How do you define yourself? Success in today’s music industry is no longer about being the ruler of a given genre. More and more artists are finding success by appealing to listeners across multiple genres. A lot of people in…

Five Unique Ways to Strengthen Your Fan Base

Your fans are everything. Without them, you likely wouldn’t be where you are today! (Or where you are hoping to be.) Fans are a community, and in order to strengthen it, you need to treat it as such. Below are…

Five Tips For Creating a Captivating Newsletter

Tell me if you’ve heard this one before—your social media algorithms are against you and unless you’re paying to boost posts, a lot of your content is getting lost in the mix. Of course you have. For years now we’ve…

How to Get a Music Blog Premiere for Your Next Single

Press coverage is pretty important in the digital age, and it’s all about connections. But where do you start? Sure, you can send out cold e-mails to writers and editors who may never open them, but there are a few tips…

How to Book a DIY Tour Like a Pro

This article originally appeared on the site of our friends over at Sonicbids. It’s no secret that in today’s industry, musicians are much more than musicians. Often we have to be our own booking agents, publicists, marketing teams, merch coordinators,…

Why You Do (Or Don’t) Need a Public Relations Campaign For Your Band

When I first launched my music blog, Infectious Magazine 5 years ago, I was ecstatic when the feature requests began to pour in. I remember being enamored with each band that was introduced to me, and completely in awe at…