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Music Marketing

How Traditional Physical Distribution and Retail Work

While it might sound counterintuitive to digital natives, sales of CDs, Vinyl, and Cassettes are still very much alive, especially in certain genres and global regions. Plus, the economics of physical sales can contribute to a small label’s financial success.…

The Artist Checklist to Advertising on Spotify

You’re probably familiar with Spotify as the top music streaming service out there. But did you know that Spotify is also becoming the top advertising platform for musicians? With over 248 million monthly active users & 113 million subscribers with their…

How to use SoundCloud as a Marketing Tool

Let’s say you’ve got your marketing schedule for the year polished and ready to go… Kudos! Now, I assume there are some times in your schedule where you’ll be touring, doing local shows, recording music etc., where you aren’t actively…

Does Your Music Qualify for YouTube’s Content ID?

YouTube’s Content ID is a digital fingerprinting system that content creators (like record labels and artists) can use to easily identify and manage their copyrighted content on YouTube. However, whether or not your music qualifies for YouTube’s ContentID is up…

4 Social Trends to Watch in 2020

Social media is a constantly evolving world. It has given artists and labels endless opportunities to promote their brands, share music and engage with fans. But now, social media is more saturated than ever. In order to thrive on platforms,…

How to Prepare for Video Distribution

Before you send over anything, you need to make sure your video has certain details in place so we can deliver your music video in a timely manner. We’ve put together some video distribution tips for your next release to…

Advertising AMA with Andrew Faraone

Last year, we launched the Symphonic Fam Facebook group: a place where musicians, music industry professionals, and members of our ever-growing Symphonic community can share their industry knowledge, network with others, collaborate, and more. Since then, we decided it would…

YouTube Release Checklist

When creating a new release you’re extremely excited about, it’s easy to get wrapped up in the excitement and forget some major steps along the way. To keep you on track and help you produce the best results, we’ve created…

How Far Out Should You Plan Your Release?

The best way to ensure your release’s success is to plan for everything and do it way in advance. Sometimes unexpected things come up in the production process, so you’ll want to give yourself ample time to set everything up…

Checklist for a Kickass Year in 2020

We love to see independent artists striving for greatness, but a big part of that succeeding is having a good idea of exactly what needs to be done to get there efficiently and effectively. So, we created a checklist to…