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Music Marketing

How To Use Instagram Reels and Stories To Reach More Fans

It no secret that short-form videos have taken over the digital space. On Instagram, Reels and Stories are favored by the algorithm and consequently, they get more exposure than any other feature on the platform. As an artist, you can…

8 Best Advertising Practices To Improve Your Google Ad Performance

Looking to improve your efforts with Google Ads? Look no further. Here are some best practices for Google Advertising that will change the game for you in 2022… 8 Best Advertising Practices To Improve Your Google Ad Performance  

How To Use Promote on TikTok To Grow Your Audience

Last year, TikTok launched Promote, a tool to help creators on the platform reach more people with their videos. Here’s how it works and how to get started… How To Use Promote on TikTok To Grow Your Audience What is…

Facebook Best Practices for 2022

Looking to get the most out of Facebook? Look no further. Here are some best practices for Facebook that will change the game for you in 2022… Facebook Best Practices for 2022  

Understanding Your Audience Engagement on YouTube

The Engagement tab of your YouTube Analytics profile gives you an overview of what your audience is watching and how they interact with your content. These metrics range from the duration of your views, watch-time, views, to so much more.…

5 Tips for Boosting Your YouTube Views

Since YouTube is owned by Google, the largest search engine in the world, it’s no surprise that it leads the way for music discovery. Whether you’re using YouTube for the purpose of marketing, monetizing your music, or both, the number of…

How To Interpret Your TikTok Analytics

Driven by machine learning and a technical algorithm, TikTok thrives on data and metrics. If you want to improve your content’s performance, understanding your profile’s detailed analytics is the first step to improving your efforts. Here’s how to do it……

How To Effectively Tell The Story Of Your Release

When it comes to making your mark in this industry, it’s important to set yourself apart in any way you can. The story behind you as an artist and the songs you release is the most important part of your…

8 Useful Productivity Tools For Independent Musicians

Looking for new resources to boost your productivity? Manage your finances, form better habits, and get shit done with these useful productivity tools. Here are some of our favorites for independent musicians… 8 Useful Productivity Tools For Independent Musicians Band…

Ideas For Utilizing User-Generated Content as a Musician

As an independent musician, you work as both the advertiser and marketer for your career. Instead of enhancing the look of a burger on TV with special effects, you’re faced with the task of crafting a meaningful and authentic presence…