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Music Marketing

Instagram Best Practices for 2022

Looking to enhance your Instagram profile’s performance and improve engagement? Look no further. Here are some best practices for Instagram that will change the game for you in 2022… Instagram Best Practices for 2022  

What Makes A Successful TikTok Video?

Compared to other social platforms, TikTok boasts better brand recall than any other platform. That means when you post on TikTok, your content sticks in the minds of your viewers more than anywhere else. As an artist using TikTok to…

How To Set Up An Official Artist Channel on YouTube

If you’re an artist on YouTube, your Official Artist Channel (OAC) brings together all your content from your different YouTube channels into one place. That means instead of having an official channel, a separate YouTube Music artist channel, and a Vevo…

The Artist Checklist to Advertising on Spotify

You’re probably familiar with Spotify as the top music streaming service in the game, but did you know that Spotify is also becoming the top advertising platform for musicians? With over 286 million monthly active users and growing every year, that’s…

Posting a YouTube Link vs Directly Uploading Videos to Facebook

Did you know that whether you post a link to your video or directly upload it to Facebook makes a big difference on its performance? Because Facebook posts with images see 2.3 times more engagement than those without, how your…

Organic YouTube Marketing Basics for Musicians

How you present yourself on YouTube can make or break your exposure on the platform. When it comes to YouTube, marketing and advertising are the best tools in your arsenal. As opposed to paid advertising, organic marketing lets you optimize your channel…

Five Brands That Partner With Musicians

Sponsorships, partnerships, influencer ads… These can all feel like elusive opportunities for musicians, but make perfect sense for both parties. Established musicians see high engagement rates and follower counts across social media platforms and have the perfect audience that many…

How To Create A Killer Facebook Video Marketing Strategy

For many of us, when we think of anything regarding video marketing the first thing that comes to mind is YouTube. The fact of the matter is, we’d be wrong to think that. 81% of businesses actually prefer to use…

Best Streaming Analytics Tools for Artists

Industry professionals and artists alike utilize music analytics tools to help them further understand their place in the market. Knowing where you stand and where you have room to grow is the key to excelling in this industry. To help…

Music Business Facebook Groups You Should Join

One of the most underutilized tools for networking in this industry are Facebook groups. Tons of music industry-related groups are actively sharing knowledge within communities of like-minded individuals just like you every day. In these groups, you can ask for support,…