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Music Marketing

Your Followers Aren’t Your Fans

This post was originally published on PowerPublicity.  Sorry to break it to you, but your social media followers aren’t necessarily your fans. How many of your followers actually support you? How many of your followers have purchased, streamed, or downloaded your…

Social Media Basics: Hashtags for Artists

If you’re an artist or a band that’s new to the world of social media, hashtags may seem confusing or pointless. These little symbols are a vital way for way people communicate and digest information online. Not only are they…

Canva: A FREE Image Editing Tool For Musicians

Canva is a graphic design tool that helps you create nice little graphics for your videos, blog posts, Mixtape covers, etc. When I started online, creating graphics was my weak point. I was never good at it so I had…

5 Common Mistakes Artists Make With Their Merch Business

There are two ways that musicians have always made money, by performing and by selling merchandise. With the continued decline in music sales (except vinyl), and the increasing popularity of music consumption through streaming platforms like Spotify, artists are yet…

6 Social Media Tools For Musicians

You’re an emerging artist on the go and you want your fans to keep up with what you’re doing, but you just don’t have the time. Social media management tools give musicians that chance to be successful. Scheduling Tweets about upcoming…

The Value of Keyword Research for Artists

Keyword research is vital in the digital marketing industry. It is valuable because of its high return on investment (ROI), and keywords help your website to rank in the search engine results page (SERP). Researching keywords that relate to you…

4 Reasons You Should Sell Your Music By The Single

Ever think of selling your music by the single? Or have you ever thought about re-releasing some of your album cuts as singles? If not, you should be. Why? Well, aside from the fact that fans are starting to shun albums, here are four…

5 SEO Tips for Musicians

So, you just created a website so your fans can learn more about you and your music, but you don’t know how to get fans to your website without paying for ads. As a musician with a website, you should practice different SEO (search…

Best Blog Posts

As corny as it may sound…knowledge is power! That’s why we love to provide our clients not only with the tools they need in order to get the most from their music, but also the latest tips on how the…

Top 5 Recording Tips

Performing live, in front of screaming fans, is vastly different from recording music for CDs, streaming or for digital download. To begin with, the atmosphere, energy and momentum present during a live performance is absent when you are in the…