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Music Marketing

Music Industry Biz 101: How We Can Help Increase Revenue

We’re excited to announce our new video YouTube series Music Biz 101. The focus of the video series will be to create videos that can help our community of artist and record label learn about all the different subjects in…

Music Industry Biz 101: Developing your Media Pitch with Lisa Occhino

How did you get started in the music and entertainment industry? I developed a passion for music at a very young age. My mom loves to remind me of how I used to plunk out melodies of TV show theme…

How NOT to Make Connections with Music Industry Influencers On Social Media

As many tech-savvy musicians have discovered, social media platforms are great venues to not only communicate with fans, but also to connect with music industry influencers like bloggers, publicists, and music supervisors who can help move your career forward. The…

2016 Top Electronic Music Blogs

Last year, Symphonic Distribution conveniently provided the global and national rankings of your favorite electronic music blogs according to data collected by the analytic site alexa.com. Global ranks are an indication of how a site is doing compared to all other sites…

Your Followers Aren’t Your Fans

This post was originally published on PowerPublicity.  Sorry to break it to you, but your social media followers aren’t necessarily your fans. How many of your followers actually support you? How many of your followers have purchased, streamed, or downloaded your…

Social Media Basics: Hashtags for Artists

If you’re an artist or a band that’s new to the world of social media, hashtags may seem confusing or pointless. These little symbols are a vital way for way people communicate and digest information online. Not only are they…

Canva: A FREE Image Editing Tool For Musicians

Canva is a graphic design tool that helps you create nice little graphics for your videos, blog posts, Mixtape covers, etc. When I started online, creating graphics was my weak point. I was never good at it so I had…

5 Common Mistakes Artists Make With Their Merch Business

There are two ways that musicians have always made money, by performing and by selling merchandise. With the continued decline in music sales (except vinyl), and the increasing popularity of music consumption through streaming platforms like Spotify, artists are yet…

The Value of Keyword Research for Artists

Keyword research is vital in the digital marketing industry. It is valuable because of its high return on investment (ROI), and keywords help your website to rank in the search engine results page (SERP). Researching keywords that relate to you…

4 Reasons You Should Sell Your Music By The Single

Ever think of selling your music by the single? Or have you ever thought about re-releasing some of your album cuts as singles? If not, you should be. Why? Well, aside from the fact that fans are starting to shun albums, here are four…